The GiftRyt app - Problem Statement: Users need a way to find gifts for friends and family that they would enjoy.
Possible solution: create a wish list app in order to give recipients the ability to share gift ideas with gift givers
competitive analysis
user interview data
persona creation
initial storyboards
Affinity mapping and feature prioritization
user flow
card sort - before
card sort - after
user flows
medium fidelity prototyping
Plus delta
the home screen
A native mobile app designed and built in Figma (utilizing preexisting event branding). This concept will potentially be used and tested by attendees at the Global Gathering in Lisbon. It was created in order to solve the pain points expressed by participants from prior events, ie: struggling to find session locations, losing track of sessions signed up for, the desire for quick references on speaker backgrounds, the need to sign up for sessions on the go, etc.
Alerts needed some priority added to them so I added a color key for levels of urgency and streamlined the look/feel to match the branding of the site.
Spearheaded the mobile usability testing station concept for our interviews with users during events for SAI. Also wrote scripts for the interviews themselves and trained other teams on the process.
This new product launch was based on user feedback asking the question "Which certification is right for me?" The assessment was born from user pain points like this. Usability testing was also done in order to validate this proposed solution and success!
The ScrumMaster page before the redesign
highlighted observations during usability test
affinity mapping exercise after compiling the usability testing data
